When Black Sheep Tourism’s founder Trish Shepherd joined American Express in 1980, she developed a love affair with travel. She learned a great deal on how Amex focused its marketing efforts on data segmentation, connecting the right products to the right demographic. What frustrated her back then was the inability travel members had to dissect their customer database for below-the-line marketing.
Zoom forward 30+ years, where digital and social media marketing are the norm, however, not much has changed for our travel colleagues. When we speak to travel agency, hospitality and tour operators, they’re still frustrated that their customer data sits in separate operating systems and is difficult to analyse for the best outcomes, for their specific needs.
We built Black Sheep to assist with this issue. No matter where your data is stored or what format it’s in, whether CSV, Excel or PDF, we can synchronise your data into a cloud-based, easy to use CRM. The data will incorporate customer profile data, including age and postcode. Along with past booking data, we will be able to provide information regarding your business that you never thought possible.
We want to help you understand your data and target segments and make recommendations on how you can achieve your business goals. Once your data is created you can keep it updated every month or quarter.
Our team is on hand at every step to ensure your business success. Let’s get started.
We can help you
- Take your marketing back into your own hands
- Grow your overall repeat client volumes
- Expand and find new customers
- Work closely with your closest travel suppliers
- Support your marketing team's efforts
TravelWorks Solution
